"we value strong football programs which is why we're keeping KU, ISU, etc"

"we value large markets like lubbock and stillwater"

"we don't want to touch schools that have modern social issues so we'll keep OU that just had a recent scandal with racist rant."

"we value geography too much which is why we added WVU for some reason."

"we are worried about Title IX issues which is why we're keeping baylor"