IN "MY FATHER'S FACE," author James Robison tells of a federal prison chaplain who decided to improve morale. The clergyman approached a major greeting card company and asked for a donation of 500 Mother's Day cards, one for each inmate. Spotting a good PR story when they see it, the company agreed. Each inmate enthusiastically filled out a card for his mom, and morale picked up.

For Father's Day, the chaplain decided to duplicate his previous success. Again, the greeting card company agreed to donate 500 cards. But this time, the project crashed and burned. Not a single inmate -- not one -- wished to fill out a card for his dad.
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