Why should we not maximize revenues.  If we cut ticket prices 30-50% and had a full house would make less economic sense then having a few seats open at current prices.  We want to play with the big boys we need to drive revenues to do so.

In big boy football BYU's prices are not bad at all.  $95 for a real rivalry game is dirt CHEAP.  BYU has no reason not to sell out.  The SLC/Provo region is plenty big to sell the stadium out, a real embarassment to BYU and Utah if this does not sell out.