The only conference championship game that guarantees the top 2 teams compete to be called champion.

Cheer the best in the B12 as they compete to move on to the college football playoffs.

It's back; It's Big; It's guaranteed number 1 vs number 2.

https://www.ispot.tv/ad/wB7d/big-12-conference-championship-its-back

Here were some other possible lines for their script:

• The only conference championship game that guarantees a rematch of 2 teams. Unless of course there is a 3 way tie...but either way it will be a rematch...
  
• Cheer the B12 as they hope that their rematch every year doesn't knock them further down the pecking order of CFP selection as they have the first 2/3 of the years the playoffs have existed...
  
• It's back; It's a rematch; It's guaranteed number 1 vs number 2 unless it was a 3 way tie and then we do not know what it will be...

This campaign will likely fall as flat as their 1 true champion campaign the last few years...