people who grew up in the 70's and 80's, when we won 19 of 21 games over Utah. When I was 15, I had only seen BYU lose one time to Utah and it shocked me to my core in 1988.
The point is, the fanbase grew those years. I think we are going to be surprised in about 10 years to see all the kids who have switched over to Utah in the last two decades. They will be ticket holders in 5-10 years and that fan base as much as it pains me will be large. Ours will shrink. Winning that game is important.