This is the driving why people think players should be paid... which is so so so STUPID.

Clearly this money is needed to be supporting pretty much every single other sport at the university and probably other stuff too... not in the pockets of 19 year old kids. The media wants people to think its all is going in the pockets of immoral white dudes in administration. This notion is just untrue. Most of these schools are public so you can track where it goes and none the data on that level has ever been shown, likely due to simple stats like this. I can't say it feels right to have FB coaches as the highest paid state employees but.... a good FB coach is clearly very very worth it.

Now should players be able to make money on their likeness.... that is a different story... I don't like it but I'll lose that argument.