they were quite concerned with the inability to monetize their web presence as a student athlete. The miscalculation is that if he had stayed and had a phenomenal senior year he would have won over the hearts of BYU fans and his social media presence would have grown and solidified. Would future earnings off of stronger social media have offset a year of getting paid to play? I have no idea. But I do wonder what it would have done long term. BYU fans are very loyal to those who stick it out.