They’ve been hit hard by hipsters who either don’t shave at all or who buy straight razors or cartridges from Dollar Shave Club, Harry’s, AOS, etc.

For the past couple years, they’ve been going all MAGA and running ads featuring the blue-collar guys from Boston who make razors. Now they pivot and jump on the MeToo movement instead. It’s true; corporations will whore themselves out to any cause they see as profitable. What’s always amazing is to see how sincere people think it is.