I do not see where Apple has done anything that should drive me away. It isn't like they've done things that harm my life or make me regret my purchases.
I suppose that if their devices were difficult to work with and having them in my home became a burden I'd look elsewhere. As it stands, no other company has built an ecosystem quite as simple and integrated as Apples. There aren't abilities or features I can't get elsewhere, from other devices and companies, but I am knowledgeable about the Apple Ecosystem and there isn't an ecosystem that has some advantage so great I just have to make the switch by investing in new devices and learning that new system.