BYU in the past has made an effort to get T-shirts to students. Time to get back to where this should all start.

1. Game day, regardless of BYU sporting event (even if there is a color game day schedule) BYU Admin should be in BYU gear, that color for that event.
2. IF BYU leadership is seen walking around campus in game day gear, that means leadership is fully invested
3. More BYU students see leadership supporting game day, will be more likely to wear BYU gear
4. BYU leadership can easily mentioned to students in passing, don't forget game day gear for event x.

All starts at the top....President Kevin J Worthen would be the perfect example...Dude loves BYU. Even if he has a XXL over his shirt...the same effect, a leader leading by example.