trading for him, even though that'd be a ridiculous idea. But he's a member. Look how much this board follows Virginia football. How relevant is that? Well, we have a bunch of member coaches there. How many other schools care about what their old coaches are doing?

It's definitely both. Local college hero, member of the religion. Perfect storm for fan insanity. Watch during American Idol or Dancing with the Stars or any show that has LDS participants and notice how popular that gets on social media and print media in Utah. People definitely like to follow and cheer for the exploits of someone from the Church.