Want to be 100% focused and effort in every game, but they obviously are setting a goal/focus.
Why is it a negative to put up a sign to beat Utah? How is that a bad thing? It's the first game, it's your rival and other teams have built around this type of focus. I think it's the right move. You make sure everyone knows that this is everything right now. They start beating Utah and they continue to improve. Even KW knows this.