1. ESPN is an (US) American original and in America we already have a Football.
2. Probably the biggest influence in America that has increased the popularity of soccer are the Latino/Spanish Speaking fans. And
3. In a fun bit of irony, the word “futbol” is NOT really Spanish, but a Spanish spelling of how to pronounce “football”- like Doyeres for Dodgers. So “Futbol” is a distinctly American way of saying Football.
That is why.