I guess we're kinda like Utah in this regard, it's always going to be "this year." Listen to the third paragraph:

"The University of Utah is in a different position entering this season than has ever previously been experienced by the program. The Utes not only enter as hefty favorites to win the Pac-12 South Division, but there is also a real shot the team could win the Pac-12 title for the first time in program history. Utah has never had these types of expectations before a season has started."

Except for last year or the year before that or their first year in the Pac-12... Literally nothing's different than when they did win the South last year.