And there's a difference between radio talk shows saying it's a possibility, and the coach/university foreordaining it to happen.
Besides, this same talk is going on at every school with a real shot at winning a P5 conference. I've heard it talked about regarding Washington and Oregon too. This is how it works in the P5. If you can win the conference, then you are in the CFP running. The mere fact that the Utes are favored to at least play in the championship game means we get to talk about whether winning that game would get them to the playoffs. This should not be surprising or controversial.