or a recent graduate with a bunch of kids and little disposable income.
I'm not rich...and we are empty-nesters so I didn't even blink at ticket prices this year. Bought season tickets. It's what's important/valuable to each consumer.
Some people would NEVER pay these prices for 6 BYU football games...yet they will scrimp and save for a year to take the whole tribe to Disneyland (whose prices ARE outrageous).
Choices.