Of course Utah fans care. The difference now is that she described a moment in time, vs a season. Last year's game is the closest I have come to throwing up at a football game. But it was a moment. I knew we had big games to play right after that.
So do we care? Absolutely. During this rivalry week, and during the game, the intensity will be as high as it has ever been. But after this game, we have different things to care about, bigger fish to fry.
It sucks, it no longer defines a conference championship, it doesn't create a two game swing in standings. But it is what it is now. Different.