"That obviously wasn’t taken into consideration. Yet regularly we hear another story about NBA players who were payed in college. The NCAA appears picks and choose who to discipline."

Hearing stories of guys getting paid in college is 100% different than having evidence of it. To get evidence you need 1) the power to subpoena records or 2) a willing party. A booster for a school is NEVER going to be a willing party, because that would mean their beloved University would be sanctioned.