"The in-state schools and arena management have moved away from a true doubleheader. That’s their response to low attendance for the first two years of the Beehive Classic, with a contract that ends after this year’s games.

Contrary to the event’s concept, most fans seemingly have been uninterested in watching both games — unlike the NCAA Tournament at Vivint, for example. So administrators are separating the tickets for the two games and cutting prices in half."

(warning: full article is a Ute's article)