it plainly:

“We recognize the desire of fans to have a football program and you have one. However, we don’t care whether they win championships or national rankings although we prefer they at least look respectable and go to a bowl game now and again. We feel the overall success of the program is defined as the ability to generate enough revenue to fund the other sports. Please don’t ask for too much money to pay coaches and for heaven’s sake stay out of the newspapers and avoid scandals. Go Cougars season tickets now available.”