I had the Bose noise cancelling earbuds for a while, and while the sound was good (noise cancelling also), I got REALLY tired of the collar around my neck. I much prefer the fit and function of the AirPods Pro, although admittedly the noise cancellation isn't quite as good as the Bose model. But getting rid of the stupid collar was worth it to me. I kept waiting for Bose to come out with true wireless buds, but that never happened, and I'm happy with the Apple product. The sound is good enough for me and the AirPods Pro works great with the iPhone.