is how many eyes will be able to see their commercial. The bigger the pool of potential viewers would allow Flo to charge more to the advertisers, and the advertisers would be willing to pay more because of it. So it would benefit Flo to drop the price for the same period of time they are offering the $30 subscriber fee. There isn't any additional cost to Flo for 6 times the amount of subscribers as it is for one at the higher cost. In addition to that, at the cheaper price point they would probably have more subscribers tend to stay on and therefore they will collect more from them in the long run.