BYU had to go out on their own and sign deals with people who really like us, like the Poinsettia or Hawaii bowl. (usually convincing them to swap out a spot they had given to the Mountain West).
The new deal appears to be a lot better because it would be guaranteed by ESPN, flexible so it would be a better bowl for a better year, and doesn't put Holmoe in the situation of having to also negotiate 7 other bowl tie-ins on top of all the other games he has to already secure.