than the total of what they pay to ship things to people. And it probably exceeds it enough to cover their prime video content. To the extent it doesn't, we're paying for it because they up the price of the things that we buy directly from amazon. I'm okay with that model. But shipping really isn't "free."

I wish other industries would go to that model. Like restaurants and servers. Pay the servers a good hourly rate and do away with tipping. I'd be totally okay with that.