“We can cut the fare in half and get them there faster,” Neeleman said. “And we’re going to do it in a completely new way.”

That new approach, according to Neeleman, will prioritize a customer-centric system focused on making all the ins and outs of air travel, well, a breeze. That will include taking a page from the success of marketplace titans like Uber and Amazon, with an app-based toolkit that will allow passengers to find tickets, change or update travel plans, and add other travel necessities like rental cars and/or accommodations without ever having to deal with a customer service network.

At this point, Neeleman said he does not anticipate Breeze will be providing service in or out of Salt Lake City International Airport, but other Utah airports may be in the running for new routes.

Maybe Provo could be one of the airports?