Ryzen, Threadripper, Data centers, EPYC. They have and will continue to gain quite a bit of market share
In the last 2 years they have gone from having a lot of outstanding debt to now having so much of that debt paid down. While paying down that debt they have continued to gain good chunks of market share.
5 years ago they were never mentioned in the top selling CPUs on Amazon. Now, the top selling CPUs on Amazon are nothing but AMDs Ryzen.
The funny thing is for 5 years the bear argument against AMD is exactly what you are saying now...but just like you said...look what they have done in the last 5 years.