possibly benefit more than men. So many of these female athletes, the hot ones specifically, have a lot of followers, probably a large portion of those are creeper men who want to ogle them. But I have my doubts they would outdo the top men in direct endorsements from companies like Nike, Under Armor, etc.

I wonder if that would be the case for more localized endorsements as well, like shilling for the local car dealer or furniture store?