That in-app revenue totaled $12M, so let’s say all of it was Mulan.

The new installations of the app were at 674-890k. That doesn’t account for all places the movie could be purchased, like on Roku. But also, downloading the app doesn’t mean you also paid $30 for Mulan. But let’s say everyone did and that the total downloads were an even million. That’s $30 million, leaving the total at $42 million.

If I had to bet, I’d say the total revenue was more likely around $15-20 million. That’s a pretty big bomb for a $200 million movie, plus marketing expenses.