now to what is was then, but I remember advertising the "full" cost around $2300 or so but we would offer it for $1800 and go from there. Our profit was anything over $1200 but we had to split that profit 50/50 with our van manager, and if it was financed then we'd have the finance fee taken out of our profits as well. It felt like most of them would go for about $1500 or so.