We should start making gear that says stuff like "The South will rise again", "The fine southern gentlemen of BYU". I'm sure there are people here more creative than I am on this regard.
The point is, if we take it from them and make it our own then it loses its power and flips the proverbial script.
The liberal left does crap like this all the time btw. Much to the consternation and chagrin of the right.