"The team’s national following is impressive as the Cowboys hold the NFL record for consecutive sell-out games. The current streak of sell-outs, standing at 160 games, began in 1990. All of this popularity has led the team to be the most valuable professional sports franchise in North America and second in the world behind Manchester United.

Part of the reason the team is worth so much is that it is the wealthiest team in the NFL, earning almost $269 million in annual revenue. Not surprisingly, the team plays in the brand new Cowboys Stadium which cost $1.3 billion to construct and features the largest high definition screen in the world (about 60 yards long).

To reward its consistent winning and tremendous popularity, the Dallas Cowboys easily make the top 10 team list as the greatest franchise brand in the NFL."