I have been a Zag season ticket holder since the Stockton era. When ESPN began taking the Zags under its wing after their 3 Sweet-16 runs, they promoted them for late night programming. (Remember the post-Sports Center WCC games which tipped off at 9 pm PST ..LOL?)
ESPN was instrumental for aiding the WCC to where it stands today. Their talking heads promoted the Zags. I can remember when getting on their ticker was a big deal. Tonight, BYU was on CBS Sports in primetime and GU was on the main ESPN channel in primetime. That was unthinkable 10 years ago.