It has the lift kit, wheels and tires and all kinds of tricked out stuff. He goes wandering all over out in the middle of nowhere. He's that kind of guy who wants to go where no one else goes so he needs the vehicle that will get him there. He loves his Gladiator and has it all set up for what he wants.
I don't see anything good about it, it is a strange looking beast. But obviously it appeals to some people. Whatever makes you happy.
If I wanted to go out in the wild places he goes I could see that would be the vehicle that would take me there. Maybe I'm missing out on some great adventures. Better get one and build it out.