Here is something I would say, honestly, just keep loving him and be the dad he needs.

I work in a glamor and fame, media conscious sector of the world.

Your son is going to have tons of people coming to him, from every angle, and believe me, everyone has an angle. Its going to be very hard for him. He needs people around him who don't see him as an athlete, but who see him primarily as a son, brother, friend.

Good luck!