One, it’s possible that Rudy and Don just aren’t that likable to the cool crowd. These guys will pick friends over talent all day.
Two, I can only assume Utah has one of the “whitest” fan bases out there. I just don’t think these players have much love for the state and team. It doesn’t even have to be based on anything specific. They just don’t culturally relate to this team and assume Utah is full of a bunch ignorant racist white people. Easy to take jabs at a place like that.
I also guarantee LeBron cares more about business than most people know. He probably knows his Jersey sales in every state. With a small market and a Utah population, I bet he has fewer fans in Utah than just about anywhere else.