To broadcast the women's WCC tournament games, making them available to all WCC fans is a big deal. Plus the quality of their productions is consistently at a high, professional level.
In BYUtv, BYU fans have something that is unparalleled. I know sometimes I take it for grant, but it adds so much to the experience that we have as BYU fans. And not only the games that are broadcast, but the other shows--Sports Nation, Coaches Shows, Pre- and Post-game shows, etc.
And I believe more and more it will be of increased value as a recruiting tool. You can get BYUtv anywhere in the world where you have internet access, for free. That's a big deal.
And just for the record, I don't work for BYU or BYUtv.