It could be argued it’s a pump and dump scenario. Since there is no legal policy or regulation for this. At least with Cryptocurrency.

Creators create crypto and promise rewards to those who hold. Get a bunch of people excited about it through social media and get the currency to go up.

Make millions of dollars and cash out and the currency crashes. The creators make money and a few others make money as well but some will be caught holding the bag.

It remains to be seen if it is a currency that will stick around and fulfill it’s promises. The way people talk about it sounds like a get rich quick scheme and people are buying into the crypto pump and dump because they made some money.

I will caveat and say if Safemoon turns up on Binance or Coinbase then I will buy some. (You never know) Currently the process of Trust Wallet>BNB>Pancakeswap is so convoluted.