I think the natural answer is bring it back to the grass roots. Don’t sell the hyped sneakers online. Do surprise releases that are at boutique style stores and Nike Factory stores. Bring the shoes to the people as opposed to just the bots.

I’ve collected Jordan’s for over 20 years. I’ve won some great shoes on the SNKRS app but I’ve missed out on exponentially more.

So far this year I’ve missed every big release. I’m feeling pretty dejected. And your post just solidifies why I’m having those feelings of dejection.