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Jul 23, 2021
4:11:48pm
jkccoug All-American
BYU revenue was ~$80m last I saw. Assuming that wasn't "allocated" that's
about the same as most of the P12 and better than a couple P12 schools (OSU and WAZZU), and that's without the P12 TV revenue. I have no idea if BYU would add to the value per team of the P12's broadcast rights, which is what would have to happen. My guess is, maybe a little, but not much. Something else would have to drive it to make it worth it to add BYU and I can't fathom what that would be sitting here right now.

I do think that if BYU were in the P12, its revenue would be close to that of UCLA-- about $108m-- just based on 1) additional fan excitement, and 2) additional TV $$.
jkccoug
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Socrates Johnson
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jkccoug
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