Kanell asked specifically about how coveted BYU is in all this. His answer wasn't too comforting. Basically said yeah there's value with eyeballs but most of the CFB world doesn't see BYU as worth all the other stuff that comes along with it (no Sunday play, general university philosophy, etc.)

But he admitted, maybe desperate times for some of these schools will have them re-evaluate the palatability of partnering with BYU.