So what are the primary drivers of that. It is a mix of prior success, conference, population, location, brand name, university affiliation, and how good the current team is.
I wonder who has the best model of how many eyeballs follow each of those factors. Take Oklahoma, if they change conferences but lose 2 more games a year, how many more or less people want to watch a game of theirs.
Or if Nebraska moved to the Mountain West and won 2 more games a year how many more or less people would want to watch their game. Notre Dame is such an interesting case with such a devoted following even when they were losing.
Of what about UCF, in a populated state but without tradition. How many more viewers would they attract if they were in the SEC? How many fewer if they were independent?