Today with one of them, who happens to be from Dallas. As I often do, I happened to be wearing a BYU polo today. He said “I can see that you are a BYU guy. Welcome to the Big 12! I look forward to having you guys down here in Dallas and Big 12 country.”

It is nice to see our brand become better known in different parts of the country, first as a result of independence, and then as a result of joining the Big 12. That stretch Y is becoming more recognized, gotta love it.