His blog was advertised for months as an alternate to Big Tech social media sites. It folded after three weeks because nobody read it. Who's to say this venture will be any different? There's a reason you can't invest in Trump's airline, his casinos, his water company, his steaks, his football team, his university, his magazine, or anything else. He's failed in enough businesses that he just flat out asks people for money via mailing lists now.

This will be a good trade if you get out before the dump, but all of his business ventures that don't involve buying expensive buildings have tanked. Given that the estimated worth of the company was pulled out of thin air, the impact of upcoming SEC investigations will tank what's left of the stock's value before too long.