It's too risky for the reputation of their sponsoring institution. They should just focus on what they do best, cold fusion.
Just kidding. I hope they flounder in painful mediocrity for 50 years, just like the 50 years preceding 2004. At some point, they might realize that even at their very best in 2004 and 2008 they were still no better than #2. They were #2 in the polls, #2 in the state, #2 in their post game comments, and #2 in their west concourse.