And here is how BYU plays NOT "fast and loose". They were very methodical:

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Dec 17, 2021
12:00:23pm

NewMexiCoug All-American

Initiated a relationship with Opendorse in September of 2020, 9 months before NIL became allowable:

BYU Cougars

BYU partners with Opendorse to help student-athletes maximize value of NIL rights

https://byucougars.com/story/athletics/1294144/byu-partners-opendorse-help-student-athletes-maximize-value-nil-rights

Launched the Built 4 Life Career Development and NIL program in June 2021:

BYU Cougars

BYU Athletics launches Built4Life career development and NIL program

PROVO, Utah — BYU Director of Athletics Tom Holmoe announced today the creation of Built4Life, a wholistic career development program for BYU student-athletes that will prepare them for life beyond BYU Athletics and help them capitalize on future name, image and likeness (NIL) opportunities.

http://byucougars.com/story/athletics/1296846/byu-athletics-launches-built4life-career-development-and-nil-program[https://byucougars.com/story/athletics/1296846/byu-athletics-launches-built4life-career-development-and-nil-program]

Instituted NIL policies on July 1 of this year:

BYU Cougars

BYU institutes NIL policies

PROVO, Utah — With the NCAA adopting its interim name, image and likeness (NIL) policy that goes into effect today, BYU Athletics has instituted policies for its student-athletes to help guide them through this new landscape.

https://byucougars.com/story/athletics/1296873/byu-institutes-nil-policies

On August 12, announced the NIL agreement with Built Bar with non-scholarship athletes being the primary beneficiaries:

BYU Cougars

BYU football touts groundbreaking NIL agreements with Built Brands

PROVO, Utah — BYU Athletics and current corporate partner Built Brands, LLC today announced an enhanced agreement to support the Cougar football program, while also pioneering separate innovative multi-year NIL agreements with individual members of the football team.

https://byucougars.com/story/football/1297331/byu-football-touts-groundbreaking-nil-agreements-built-brands

BYU has been anything but "fast and loose". They got out ahead of this thing and when it became allowable, they were ready.

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Originally posted on Dec 17, 2021 at 12:00:23pm

Message modified by NewMexiCoug on Dec 17, 2021 at 12:01:35pm