Oh the yewt fans love to talk about Utah County bubbles or Mormon bubbles but they have one of their very own in Salt Lake County. They have some years of success and get into the PAC 12 and now think they know everything. They railed against BYU for the same arrogance they now display.
As someone who has lived on the East Coast for 18 years and practiced in huge markets, I can tell you that NOBODY and I mean NOBODY cares about Salt Lake City. They barely acknowledge Denver and Phoenix. They only know LA, Seattle, and San Fran. These yewt fans are more self delusional then we can be. At least people on the east coast have heard the name BYU. They may not care, but they care even less about Utah.