Takeaways from reading various Big12 message boards / forums
They hope to be the third conference lagging behind the top 2 (though a few schools/fans are hoping to get into the SEC or B1G still. Oklahoma St particularly has hopes for the SEC)
They feel the Big12 is in a strong spot and would like to be proactive in taking from the PAC12 rather than waiting
The teams they most want are Oregon, Washington and Utah.
Arizona St also is sometimes included in this group, it goea back and forth (market vs on-field performance)
The BYU Utah rivalry game is seen as a strength for the conference
They feel about Colorado the way that much of this board feels about Utah - lots of requests to let them burn (though their boards were more explicit on the destination)
They wish there were a way to get rid of 3 of the 4 new additions and replace them with PAC12 options
BYU they'd still want to keep, but not necessarily Houston, Cincy or UCF