And not take on too many programs with apathetic fan bases. Especially ones that need to use curtains to make the room feel full 🙂
A source at one of the target schools noted that many Pac-12 fans don’t travel well, and the strong fan bases in the Big 12 are another factor that make the conference intriguing. The idea of having Iowa State, BYU or Kansas State fans visit more regularly than several current Pac-12 schools could be appealing.