give Utah all assurances they were going to be invited. Get the Ute admin excited about the move. Have Utah go through presentations, burning hoops, references, endless spreadsheets, meetings, and Adrielle phone calls. Publish private plane trackers for the schools flying to Big 12 HQ to make the presentations. Everyone signs an NDA.
Then when the day comes, announce ASU and CU, and that "no other school moved the needle" and we thank everyone else for applying. Then when the pac-12 inevitably collapses, out of Big 12 charity, invite Utah and Arizona on 1/3 revenue for 30 years.
Ute insiders will be destroyed, and Ute twitter trolls will have to find a new team.