Sales. People dont do yheir homework and get talen fòr thoisands and thousands.
2 examples my solar system..exact sustem from 2 other places would have cost me more than 60,000 from either if i had gone woth them first or 2nd. The 3rd highest ibwoukd have paid 45k more for an inferior system.
Window replacements. I got 23 windows and a sliding door installed ,all very nice triple pane.yada yada. For 16k.
My neighbor got 11 of the exact same window marketed by another company and paid 38k.
My guess for them if they had gone with my company was ~8k.

So another neighbor widow who im looking after has thevsame house as the 38k neighbor.
She wants new windows and i sent my guy over..$7100 total! Same windows as the 38k and same number.

So what the 1st neighbor company could have said was . Your price is 38 k ,but we are throwing in your choice of a FREE brand new 2022 Rav 4, 2022 Honda crv,2022 hyundai Santa Fe, Accord, Camry Corolla, Civic.

I Ihate people getting taken advantage of.